Reading Digest: Expanding the Krusty Brand Seal of Approval Edition

Krusty Sez Buy More

“I’ll just make some more money.  Crank out some cheesy merchandise.” – Krusty the Klown
“But you’ve already merchandised everything: Krusty’s Monopoly game, the Krusty crown control barrier.” – Accountant

If you’ve noticed an uptick in Simpsons merchandise, including Tapped Out, you’re not imagining things.  This is from today’s fourth link:

And 20th still feels there’s more coin to collect. This year, 20th has aggressively gone after a slew of new deals to make sure Homer, Marge, Bart, Lisa and Maggie remain popular with existing and new fans worldwide.

Universal Studios Orlando added a Springfield-themed area this summer around its existing “Simpsons” ride, with stores and eateries, while 20th also brokered a deal with Lego for “Simpsons” playsets, reunited Bart with Nestle’s Butterfinger in a new marketing campaign and brokered the show’s first shoe deal, with Converse, involving a series of Chuck Taylor All-Stars.

That’s after entering the world of high fashion for the first time last year, through a deal with designer Jeremy Scott and a collection at New York Fashion Week and the Joyrich street brand in Japan.

They thought that 750 million ($750,000,000) a year was embarrassingly small, and have decided to really get serious.  This week we’ve got links to a couple of their new money making adventures, with untold more on the way.  In addition to that, we’ve got brain scans, two links to explanations of things unrelated to The Simpsons with Simpsons .gifs, some fan art, quite a bit of usage, and even some usage instruction.


16 Of My Favourite Simpsons Quotes And How To Use Them – Smooth Charlie’s Link of the Week has quotes, YouTube, and usage suggestions, and it goes almost without saying that there’s no Zombie Simpsons.

Crazy Little Thing I Love – Simpsons Quotes Used In Life – Some excellent real life usage in sign form.

‘The Scarlet Letter’ explained in ‘Simpsons’ GIFs – Just what it says, and with the added bonus that none of them are from Zombie Simpsons.

‘The Simpsons’ Merchandise 20th Century Fox TV’s Biggest Moneymaker – This is from Variety, so take it with a grain of salt, but that FOX is openly acknowledging this does not surprise me:

The Fox division hopes to fan interest in “Simpsons” merchandise as ratings for the show decline, and it sees opportunities like a themed area in theme parks as one way to do that.

“Fans will literally be able to live and breathe Springfield as they visit the statue of Jebediah, enjoy a Krusty Burger, and have a seat at Moe’s Tavern,” Godsick says of Orlando.

I’ve said it before and I’m sure I’ll say it again, but when FOX thinks about the future of Zombie Simpsons their primary concern is how it affects the merchandising.  That they still have a television show on the air is almost and afterthought at this point.

Universal puts guests on couch with Simpsons – Speaking of that theme park:

In an open-air booth in the park’s Springfield section, across from the Simpsons Ride, rests an orange couch in front of green-screen backdrop. Guests can pose several ways and be inserted into six wacky situations, including a Vegas scene, a shark attack (with skiing Simpsons) and a couple of burglars carrying them — and the couch — away. A print costs $19.95.

We could finally get rid of those termites for the cost of that photo.

The Big Bang Theory Gets the Highest Ad Rates Outside of the NFL – Thanks to its continuing relative demographic strength, advertising on Zombie Simpsons will cost you a quarter of a million bucks for thirty seconds.  Nothing to sneeze at.

The Simpsons join the world of football – And in yet more ways to squeeze dollars out of the Simpsons:

Russian side Zenit St Petersburg have taken to their official website to announce their new partnership with the company that produces The Simpsons, Twentieth Century Fox.
The new partnership will mark the 25th anniversary of the TV series ‘The Simpsons’ as well as the World Cup which will take place in Brazil next year. A special show will be dedicated to the World Cup and this will take place in March 2014 on Fox. A special collection of gifts will be brought out featuring the main characters endorsing the clubs affiliated with Twentieth Century Fox and the World Cup in Brazil.
The cooperation between The Simpsons and football clubs will include such sides as Barcelona, Zenit, Corinthians and Boca Juniors.
The president of Twentieth Century Fox Consumer Products Jeffrey Godsik revealed how excited he was with the opportunity for The Simpsons to be involved with the World Cup, and do their part to endorse the tournament.
“For us, it will be an excellent opportunity to present a special line of football souvenirs, individual issues series and other things that will certainly be appreciated by fans of “The Simpsons.”

Give us your money, collectors, we know you can’t stop.

Guillermo del Toro Intro – All References” on YouTube – There are a lot of them.  I wouldn’t have caught that Hitchcock outline on the wall if I’d watched it twenty times:

Small Actors: Alex Rocco – A look at one of Roger Meyers’ Jr.’s early roles as a not-all-that-far-removed-from-reality Boston criminal.

Peyton Manning Bowl: Brutally Honest Preview of Colts vs Broncos – Moderate usage:

Wow this Indianapolis Colts versus Denver Broncos game on Sunday night is completely under-the-radar. It’s a shame they can’t generate more buzz for such a “sleeper” and overlooked contest.

Obviously, you know I’m joking. If not…to quote the obese Comic Book Guy from The Simpsons, “since you are unfamiliar with the concept of sarcasm, I will now close the register at this point.”

Comic Book Guy actually says, “Seeing as we are unfamiliar with sarcasm, I shall close the register at this point”.

Fake TV Guide Listings: The American League Championship Series on Fox – Heh:

The secret to the continued success of the way-past-its-prime animated series “The Simpsons”  is revealed: Fox puts on baseball playoffs for 3 hours, 30 minutes every night for a month. By comparison, “The Simpsons” looks positively fresh and vital.

Moran Cerf: our brain is the puppeteer, we are simply agents – Neat:

So patients tend to be those in the operating theatre wanting to remove tumours or a part of the brain responsible for epileptic seizures. Cerf and his team use the fact that their are electrodes in the brain as an opportunity to study cognition in the awake subject to better understand how the brain operates.

“We can see singular thoughts. You can hear sound of one brain cell,” he said. He showcased the electrical activity of a nerve cell associated with the memory of The Simpsons. This was picked up by showing a subject a series of clips and seeing when the neuron fired. They then asked the subject to recall what she had seen.

The interesting thing about the brain readings was that the electrical activity of the neurone spiked well before the person was able to vocalise that they were thinking of The Simpsons. “We see her memory in action before she knows about it.”

A Walking Tour of Mr. Fauth’s Classroom, Part Two – My teachers never had cool shit like this:

one year a fast food restaurant had Halloween Simpsons toys, based on episodes of their annual Treehouse of Horror episodes (back when they were good.) Students brought them in and gave them to me.

I like Frankenstein Burns with the ice cream scoop.

The 2013 Government Shutdown…In 10 Words – We were defenseless without the Bear Patrol!

The Goldbergs…In 10 Words – Patton!  What are you staring at?

Canadian Thanksgiving…In 10 Words – How long are we going to have to sit here and listen to you badmouth us to the nice people upstairs?

Captain Phillips…In 10 Words – Pirates?  That’s hardly the image we want for Long John Silver’s!

five mistakes – Don’t forget, that prediction was made in 1997:

In an episode of The Simpsons, Bart tells a chilling story by a campfire. He points a flashlight at his face and says, “And that is how much college will cost for Maggie.” Homer then screams in horror.
I suspect Canadian parents can relate. According to BMO, 83% of Canadian parents expect to pay for their child’s post-secondary education; but the cost continues to rise. A four-year university degree is expected to cost as much as $60,000 and that sum could rise to more than $140,000 for a child born this year, BMO says.

Apt and perfectly quoted, excellent usage.

‘The Simpsons’ should start getting older – Yet another of the “age the characters to restore the show” articles.

Brit Music: Two old Beatles stories… – Life imitates The Simpsons once again:

If you remember the old episodes of the Simpsons, you might remember an episode where Ringo Starr guest-starred. Marge sent Ringo a painting she had made of him, asking for an honest opinion, and 30 years later, he finally got around to responding to her message.


In 1963, Barbara Bezant and Lyn Phillips made an audiotape saying things like “This dream is just to come round the back and see you, but I don’t suppose that’ll ever happen. But we can always live in hope, can’t we?”  They sent it to the Finsbury Park Astoria, where the Beatles were staying during a gig at London’s Lewisham Odeon. The Beatles didn’t get it.

Found fifty years later, Paul McCartney responded.

Neymar Provides Real-Life ‘Man Getting Hit by Football’ Moment vs. Zambia – Ouch, with animated .gifs.

Homer Simpson’s Food Addiction, As Shown By GIFs – Pretty much what it says.

Best. Episode. Ever. (Round 68) – “Summer of 4 Ft. 2” vs. “Itchy and Scratchy: The Move”?  Yikes.

Best. Episode. Ever. (Round 69) – Another impossible choice, this time between Season 3 and Season 7.

Simpson Effect – Fan made sketch of Mass Effect Simpsonized.  Here’s hoping he finishes it.

Dag 251 MMW – A Simpson/Despicable Me mashup t-shirt.

Two Cars In Every Garage And Three Eyes On Every Fish – I’ve often wondered this as well:

I wonder what Blinky would have tasted like. If the Power Plant were responsible for this mutation than I would assume toxic. I guess Burns will be the only one who knows.

I always did think it was a bit of dirty pool on Marge’s part to serve him the head, but Burns is in no position to complain about underhanded tricks.

I Simpson – Some shaky cam YouTube of “The Mansion Family” in Italian.

Happy Thanksgiving Canada! – Click through for an old-style Simpsons Thanksgiving table drawing, complete with sleeping Grampa and Barney.

5 TV Characters Who Deserve Spin Offs – Sideshow Bob makes the list here.

Treehouse of Horror #15 CGC 9.8 SS Signed and Sketch by Matt Groening – Picture of exactly what it says.

Favorite Treehouse of Horror story? – And finally, I get to end the way I prefer, with someone who agrees with us.  After citing a bunch of classics, things end on a dour note:

My least favorite is easily The Diving Bell and the Butterball. Congrats, you made an 8 minute long fart joke with a random Spider-man parody. What the hell were they thinking with that?

They weren’t.

11 Responses to “Reading Digest: Expanding the Krusty Brand Seal of Approval Edition”

  1. 1 Monty Python Forever
    18 October 2013 at 8:37 pm

    I forgot about that Krusty barrier: That was hilarious and awesome, just like the episode. Treehouse of Horror 22, on the other hand was an unfunny mess and that sketch really was nothing but a fart joke.

  2. 3 Monty Python Forever
    18 October 2013 at 8:41 pm

    I wonder how the Simpsons could end as badly as Mass Effect 3? Maybe Mr. Burns plans to unleash something that will destroy the town and give him control of the world, and Homer plans something that will kill Mr. Burns, save everyone and make him rich. Suddenly, we cut to Disco Stu and the seven foot tall man talking about Groundkeeper Willie’s new tractor, and then it turns out the whole show was in the imagination of the boy from St. Elsewhere. No, that is still far more satisfying than Mass Effect 3.

  3. 4 Monty Python Forever
    18 October 2013 at 8:47 pm

    Interesting information about the brain. We know that the unconscious is a separate entity from the conscious, as it lacks the language skills of humans and uses images to express information. It makes me wonder if the unconscious mind is miserable, stuck alone, controlling all the bodily function while the host organism has all the fun.

    I actually had a theory that perhaps the unconscious was manipulating electrons in binary or some multiple of it to create things like mass, time and energy, like a programmer manipulating bits to produce images, but that was based on the Copenhaagen interpretation. CERN’s discovery of the Higgs-Boson partice suggests that the graviton interpretation is the correct one.

  4. 5 Chris
    19 October 2013 at 1:46 am

    Isn’t the title frame and quote from Homie the Clown and not A Fish Called Selma?

  5. 19 October 2013 at 2:55 am

    Hey. Thanks for the link.

  6. 19 October 2013 at 6:06 am

    Hi man, thanks a lot for the link. You have a very interesting blog here, I feel like it was a nice fit for my article :)

  7. 9 Jeff
    19 October 2013 at 12:43 pm

    I don’t agree with the article that making the characters age will improve the show. Also, I think they actually did increase Homer’s age at some point. And Burns went from being in his 80s to being 104. Not to mention the various babies introduced in later seasons that have somehow gotten older than Maggie.

    • 10 Chris
      19 October 2013 at 3:33 pm

      As if Bart and Lisa act like kids anymore anyways. They give Bart girlfriends like he’s a swinging bachelor, and Lisa is an activist for everything. Aging the characters would be purely cosmetic.

  8. 26 October 2013 at 12:37 am

    Howdy, I spotted youjr blog on http://deadhomersociety.com/2013/10/18/reading-digest-expanding-the-krusty-brand-seal-of-approval-edition/ at the same time as browsing for a
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